Adomni, is teaming up with Niio, a premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February.
Adomni CEO, Jonathan Gudai told us “We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches. Our selection of Niio was driven by their deep expertise in curating premium moving image artworks and their huge content library of more than 13,000 artworks of 4,000+ artists from around the world.”
From a marketer’s perspective, the gallery quality Niio artworks provide a powerful way to increase performance KPIs such as ad recall and consumer attention. “As consumers ourselves, we know first-hand about ad banner blindness,” said Gudai. “By mixing cultural and commercial content, the advertiser’s message gets a higher attention.”
The digital video artworks for this program will be curated and powered by Niio. Artists participating in the program will be commissioned and paid for their participation.
The video artworks will be optimized to Uber OOH’s screen size and resolution and displayed between ads. A fresh set of artworks will be shown on the cartops every couple of weeks.
Rob Anders, co-founder and CEO of Niio said “We’re bombarded by digital noise in the digital era, and our mission is to connect and inspire people through a more meaningful digital experience, specifically through moving-image art, while empowering the artists to reach the widest possible audience. Displaying artworks on outdoor screens, such as Uber’s mobile cartop advertising is a great opportunity to inspire more people in an unexpected way.”
To learn more about this program and see examples of the artworks on the cartop click here.
Niio describes itself as the world’s premium digital video and media art platform. Headquartered in Tel-Aviv, with operations in the US, Asia and the UK, the platform is used in more than 40 countries, with a network of more than 4,000 artists, galleries, collectors and curators and hosts a collection of more than 12,000 pieces of moving digital artworks.
Founded in 2014 by Rob Anders and Oren Moshe with a mission to empower media artists and inspire people everywhere through seamless access to high quality moving image art, Niio’s secure, patented technology enables art professionals to safeguard, showcase, publish and distribute their multi-format works, which can then be discovered and displayed by collectors, consumers and corporations alike, on-demand, and shown on any type of screen or digital canvas.