Quebecor Out of Home is partnering with Vistar Media to let customers purchase advertising on its network of digital street furniture through Vistar’s programmatic platform. Vistar Media is a major source of digital out-of-home advertising demand and will enable Quebecor Out of Home to provide its customers with one of the most complete service offerings anywhere. In addition, the Vistar Media platform lets advertisers enhance their campaigns with geolocation data from third parties for even more highly targeted results.
Patrick Jutras, Senior Vice-President and Chief Advertising Officer at Quebecor and TVA Group told us “At Quebecor, our decisions are driven by our customers’ needs, and a number of customers had told us that they wanted to access our digital street furniture inventory through the Vistar platform. Vistar is a leading industry player, so it was natural for us to turn to them to expand our service offering. Vistar also has a strong Canadian team and a firm commitment to supporting its customers – values that we share.”
Quebecor Out of Home deploys a network of 133 digital programmatic buying screens in Montreal, Laval, Sherbrooke, Lévis and Montreal’s South Shore. These modern structures are sited at exclusive locations in the heart of urban neighbourhoods. They fit perfectly into the urban landscape while capturing the attention of a diverse audience of young professionals, high-income consumers, tourists, and students at all levels and families with 3.7 million impressions per day. Quebecor Out of Home’s inventory also includes the largest street furniture screen in Quebec.
Scott Mitchell, Vistar Media Managing Director for Canada said “Our buyers can’t wait to reach their audiences through Quebecor’s unique, high-impact inventory,” says Programmatic buying lets them invest in digital out-of-home advertising flexibly and with complete confidence, using data to reach audiences on the most attractive and visible fixtures of everyday life.”
Quebecor is a Canadian leader in telecommunications, entertainment, news media and culture and is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.
Founded in 2012, Vistar Media is headquartered in New York City and operates across the United States, Canada, the United Kingdom, Australia and New Zealand.