Audrey Boisumeau has joined Beeswax as Sales Director, EMEA where she will report into EMEA Commercial Lead, Cadi Jones.
Audrey Boisumeau will be responsible for growing Beeswax in countries including France to help more businesses improve the performance of their programmatic video, native and display advertising. She joined from OpenX and brings over a decade of digital advertising experience gained in Paris, the UK and United States of America.
Commenting on the appointment, Cadi Jones, Commercial Lead, EMEA at Beeswax, told us “Audrey Boisumeau has solid experience of supporting both advertisers and publishers in France and the UK in optimising the opportunities provided by programmatic advertising. She will advise next-generation marketers and media companies seeking a more mathematical and bespoke approach to optimising their programmatic activity and transitioning from legacy technologies.”
She joins a team based in London working with a diverse range of clients across EMEA from Dailymotion and Azerion to The Ozone Project.
Beeswax was founded in 2014 by industry veterans who recognized that traditional, one-size-fits-all DSPs, originally designed for an agency model, are under-serving today’s sophisticated media buyers. It’s Bidder-as-a-Service™ platform enables brands, media companies, and advertising technology firms to gain greater control, flexibility, and transparency over their programmatic advertising. The Company is based in New York City and investors include The Foundry Group, RRE Ventures, Amasia.vc, You & Mr. Jones, and SV Angel.