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Curated Content To Commuters Put Together By @OutfrontMediaUS

OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, has officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City.

[1]The content experiences are curated specifically for the MOMENTS by OUTFRONT platform and are created to earn attention and maintain engagement with audiences, beginning with subway riders in New York’s MTA.

The need for creative engaging content, complementing real-time service updates and important health and safety information, has never been more important.

Over the years, OUTFRONT has expanded its technological capabilities with new digital hardware and dynamic creative capabilities, along with new programmatic channels, audience data targeting solutions, and attribution tools. Now, OUTFRONT is leveraging both in-house digital creative and production capabilities, as well as thoughtful partnerships with a variety premium publishers, including Tennis Channel, The Museum of Modern Art, GIPHY Arts, ClimaCell, ‘So Yummy’ by First Media, and NYC & Company, to bring commuters relevant and purpose-driven content.

Jason Kuperman, OUTFRONT’s Chief Product Experience Officer told us “We are constantly exploring new ways to leverage our portfolio of advanced technology to deliver richer engagement and new content experiences that will resonate with the audiences exposed to our digital displays. With MOMENTS by OUTFRONT, we are partnering with a diverse range of partners, large and small, to provide a mix of curated content informed by subway rider research to deliver the most relevant content experiences. Transit riders will receive the information and entertainment that is most valuable to them, through contextual full-motion video and data driven content on digital assets throughout the MTA Transit Systems.”

Content Categories:

Abbey Collins, MTA’s Chief Communications Officer said “Our new digital displays in the subway provide important service and public health information while also generating revenue for the transit system with vibrant and creative advertising. This brand-new content—MOMENTS by OUTFRONT— will provide more and more of our customers as they come back to the system with engaging messaging intended to entertain and surprise them during their transit experiences.”

‘MOMENTS by OUTFRONT’ programming can be found in most major stations in New York City and on above ground media assets, with plans to expand to other content category’s and markets nationwide. Additionally, OUTFRONT is offering brand sponsorship opportunities across select content categories.