Dave Emery has joined Buyers & Sellers Media Plc as its new Trading Director.
Dave Emery spent the last seven years as a Senior Account Manager at Mediacom, successfully buying advertising and planning result driven campaigns across all media platforms and brings a wealth of experience to Buyers & Sellers, having worked on both sides of the fence in the advertising industry for over 20 years, for both media owners and agencies.
His new role will see him forging relationships with key Out of Home media owners to ensure advertising space on digital advertising billboards is fully utilised, whilst also ensuring clients of Buyers & Sellers receive maximum exposure for their media investments.
Since its launch in early 2020, Buyers & Sellers Media has been working with media owners to acquire long-term holdings on digital advertising billboards across the UK. The advertising space on those billboards is then able to be bundled into packages that meet the advertising needs of brands looking to achieve mass targeting of customers.
This new concept in how digital billboard advertising is traded eliminates the need for advertisers to negotiate with individual media owners, allows for the rapid deployment of advertising campaigns and ensures billboard operators always have full order books.