DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that OneScreen.ai has joined the association.
Barry Frey, President & CEO, DPAA told us “OneScreen’s AI-devices offer an incremental revenue stream to brick-and-mortar retailers at a time when so many desperately need this additional revenue,” said At the same time, performance marketers are connected to ideal customers and can benefit greatly from this new growth channel. We look forward to working closely with OneScreen to present this valuable webinar.”
OneScreen.ai offers free #IoT devices to brick-and-mortar businesses, enabling them to plug the device into the HDMI port of any digital display, such as a TV screen, and become instantly connected to OneScreen.ai’s content platform. The device sends back real-time information about the number of people in the room and enables marketers to target based on demographic and behavioral parameters previously available only online. The device facilitates a real-time auction to maximize the revenues for screen owners while easily enabling marketers to deploy campaigns. The machine learning algorithm powering the auction automatically optimizes what ads get shown when and where — empowering marketers with ad campaigns that optimize themselves.
DPAA has members in EMEA, North America, South America, Asia and Australia.