Moving Walls has announce plans to expand into the German market to help accelerate the adoption of real-time audience measurement in Out-of-Home and to power media owners with screen inventory management and automation capabilities.
Guided by a board of industry experts, Moving Walls patented location-based media measurement platform is used to power planning and buying tools called ‘Moving Audiences’ that help advertisers optimise their media spends on outdoor advertising. The platform reduces the time taken dealing with multiple media owners, collating rates and site information, and building media plans manually.
Srikanth Ramachandran, founder and CEO of Moving Walls told us “We believe that OOH media primes audiences and Digital media activates them to deliver business results. However, the marketing spends are disproportionately allocated as the marketers are unable to measure the effectiveness of their OOH media spends. Moving Audiences platform solves the measurement and automation problem through the discovery of moving audiences and dynamic placement of content on Digital OOH and mobile screens.We look forward to working with the leading German media leaders to digitise their location media and open it up to global digital buyers”.
Moving Walls is a media technology group that operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media.