Christina Radigan has joined the Out of Home Advertising Association of America as Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager.
We understand that she will start the role later this month and will oversee all marketing strategies and platforms across the trade organisation in order to increase engagement and membership on the national and local levels.
She has huge boots to follow, taking over the CMO role from industry superstar Stephen Freitas, a 25-year veteran of the trade group, who announced his intention to retire at the end of 2020. Stephen is assisting during the transition, currently acting as the OAAA’s Executive Vice President of Industry Initiatives.
Christina Radigan joins the trade association from Outdoor Media Group, a strategic business unit of Omnicom Media Group, where she most recently served as Managing Director of Marketing and Communications, leading the agency’s marketing efforts and industry presence. In that role, she connected research data with strategy to ensure that OOH media and activations were successfully integrated into brand client omnichannel planning. Radigan also established Omnicom’s Programmatic DOOH (pDOOH) practice, aligning the expertise of OOH planners and programmatic traders to fuel better client returns—deepening their faith in DOOH investments, alongside traditional OOH buys.
She will also be charged with developing initiatives that advance industry standards and heighten buy-side interest in OOH opportunities.
Anna Bager, President and CEO, OAAA told us “We are thrilled to welcome Christina Radigan to the OAAA. Her 20-plus years in leading agency efforts to help brands with out of home will be tremendously valuable. Christina is a real champion for the medium and has longstanding relationships across the industry. Not only has she served on key committees for OAAA, but she’s also worked similarly with the 4As, Geopath, and the MRC’s Digital Place-based working committee. When looking for the right candidate for this CMO post, it became clear that her deep knowledge, passion, and expertise were unmatched.”
From 2010 to 2016, Christina was Director of Marketing and Communications at Omnicom’s OOH Strategic Business Unit, enhancing internal and external communications, while establishing OMG as the cinema buying arm of Omnicom. She graduated with a B.S. in Communications from Towson University in Maryland.