As the Australian Olympic Committee’s exclusive outdoor partner, JCDecaux is amplifying the Committee’s #MySydney2000 social campaign, which encourageds people to dig into their print photo albums to share their favourite memories from the 2000 Sydney Olympics.
JCDecaux aggregates and moderated posts with the hashtag #MySydney2000 into a portal, where they were then featured across multiple screens.
Launching twenty years since the Olympic cauldron was lit to start the Sydney Olympics, the best moments from the campaign were amplified on screens across JCDecaux’s digital network back on September 29, 2020.
JCDecaux Chief Marketing Officer Essie Wake said the campaign offered a welcome walk down memory lane. “I was fortunate enough to be a client of JCDecaux back in the 2000 Olympic Games, and in fact I attended events as their guest – incredible memories were made that still make me smile today. Of course, this moment in time was before Instagram or social media; so this is a great opportunity for people to relive that exciting time, dust off the old photos and share the memories. The broadcast scale that JCDecaux can deliver the AOC across our digital network means that so many Australians will relive those moments together, and after such a difficult year, we need more reasons to feel positive.”
AOC Chief Executive Officer Matt Carroll said “Australians have loved sharing their #MySydney2000 photos and remembering what an incredible time that was for the country. From individual memories in photo albums to a national audience, JCDecaux’s network brought these memories together across the country, showcasing the community’s shared connection in celebrating the ‘best Games ever’”.
The #MySydney2000 campaign featured on JCDecaux’s SMARTFRAME network.
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