DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Mood Media has joined the association.
Barry Frey, President & CEO of DPAA, said, “Mood Media does a great job of creating greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions. We welcome them to our community of members.”
Mood Media, headquartered in Austin, Texas, is the world’s leading on-premise and connected media solutions company dedicated to elevating the customer experience. The company provides in-store media solutions that help businesses connect with their customers, enhance their brand image and increase sales.
Paul Jankauskas, Senior Vice President of Content Platforms at Mood Media, said, “This week’s Video Everywhere Summit is a great example of how DPAA brings together the digital out-of-home and advertising communities to discuss mutual interests, industry trends and other important issues. We are pleased to now be a part of this esteemed group and look forward to once again working with Barry and his team, and supporting its many initiatives.”
DPAA now has members in EMEA, North America, South America, Asia and Australia.