Veronique Barbeau and Adam Silverthrone Join Adapt Media

Tristan Cotterill

Veronique Barbeau and Adam Silverthrone have joined Adapt Media, a Toronto-based out-of-home media company.

Veronique joins as the Director of National Accounts. She’s a a seasoned bilingual business development expert experienced in out-of-home advertising and will focus on the Eastern and Atlantic markets in Canada.

Adam Silverthrone, with 15 years of sales experience in experiential marketing and out-of-home advertising, has joined as Senior Sales Representative/ You may know Adam as he was actively involved with AdClub of Toronto, in particular for its Out-of-Home Day.

Laura Maurice, SVP of Sales at Adapt Media and Chameleon Digital Media told us “Attracting top sales talent is a huge priority for us. Veronique and Adam are a big score for us given their background in OOH and key local markets”.

Adapt Media is a trusted Canadian OOH provider, is focused on providing advertising space at Plaza Premium airport lounges, DriveTest Ontario centres, Couche-Tard /Circle K and thousands of convenience stores across Canada plus large format billboards. Now in its 22nd year in business, Adapt Media has grown to include street-level and in-store advertising in over 500 cities and towns across the nation and is well known for building new custom ad networks at clients’ requests.

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