Leading Outdoor Joins @COMMBCA

Tristan Cotterill

Leading Outdoor has joined COMMB as its newest member. COMMB will be measuring and reporting audiences for Leading Outdoor’s 12 Digital Series 12’s, within the Calgary CMA.

Leading Outdoor’s stunning and innovative displays create a potent visual experience that will catch and retain the attention of the most coveted commuters and pedestrians. They deliver millions of impressions weekly with brilliant 13mm colour and vibrancy, thus increasing brand awareness and specific calls to action for your company and its products.

Vance Macdonald, President, Leading Outdoor said “We pride ourselves on delivering an industry leading digital product to our buyers and being a member of COMMB further enhances our position in the Calgary market. Our membership in COMMB allows us to provide our advertisers with audiences measured using the highest industry standards”.

Rosanne Caron, President, COMMB told us “With the addition of Leading Outdoor, COMMB now measures and provides audience information for 26 OOH companies across Canada”.

COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

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