Branded Cities Gets The Port Authority Bus Terminal

Adrian J Cotterill, Editor-in-Chief

Branded Cities has also been awarded a contract by the Port Authority of New York and New Jersey, namely the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.

Steven Ellman, Chairman & Chief Executive Officer of Branded Cities told us “This agreement with the Port Authority of New York and New Jersey loudly signals Branded Cities’ continued intention to be at the forefront of the Out-of-Home advertising industry,” said. These digital and spectacular signs will be seen by hundreds of thousands of consumers every day, offering our advertising partners a valuable audience to target, while providing the Port Authority and its visitors high profile amenities. We are committed to maximizing the revenue potential of all assets for the Port Authority and look forward to a long and prosperous partnership.”

The digital and spectacular signage deployment is anticipated to roll out in 2021. Branded Cities has aligned itself with the best vendors and sub-contractors for the project, which includes a strategic relationship with Heritage Outdoor Media who will be overseeing much of the construction and project management.

Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey said “Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region. Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.” 

Once operational, the high-quality digital signage will provide the ability to dynamically update content based on real-time triggers and will allow for dominations of key areas throughout the Port Authority Bus Terminal and in select areas in the George Washington Bridge Bus Station. With a focus on enhancing customer experiences, screens will also provide informational services such as public service announcements, current news, weather, traffic conditions, as well as important emergency messaging.

Rick Cotton, Executive Director of the Port Authority of New York and New Jersey said “This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities. Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”

Branded Cities is owned by EL Media and Shamrock Capital. Their digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers.

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