RAMP is neither DS-IQ nor Plantmymedia, The beauty of the RAMP is that it is a full loop that includes the registers, therefore provides the advertiser’s “wet dream” so to speak, by allowing not for near as in the case of DS-IQ but real on line, real time measured ROI results. RAMP tracks in-store sales in real time, and allows corporate headquarters, regional directors or franchisees to instantly modify promotions or adjust pricing.
And that is a powerful growth tool for YCD that was created as a natural progression of the company by hearing from and dealing with its clients.
We investors trust Noam to fully utilize this and the other tools at his disposal, in taking the company to its rightful leadership position.