Provantage Media Group has partnered with TAPTAP and taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home into the digital realm.
Jacques du Preez, CEO of Provantage Media Group said “This venture is the result of extensive research into finding the right partner (with an advanced technology stack, deep audiences and scale into many markets?) and has been driven by the growing link between OOH and mobile. The link is further enhanced through the ability of pairing geo-locational technology with campaign roll-outs in order to deliver even more effective solutions for brands. It is well known now that OOH and mobile integration drive brand lift, recall and ROI, and we’re excited to be able to offer our existing and future clients a world-class mobile integration service alongside our various OOH platforms. This will change the OOH landscape in Africa.”
Provantage Media Group, through its various divisions, will be offering this geo-location service to all its campaigns to create additional reach, fostering a greater integration of OOH and mobile, and offering brands the opportunity to drive more personalised engagement and a closer connection with consumers.
Provantage Media Group also signed an exclusive agreement with Africa Media Alliance that will see it roll out Sonar across all its divisions, with a focus on Provantage Media Group’s digital platforms, in the form of its digital place-based networks and digital boards.
Africa Media Alliance is the sub-Saharan Africa venture partner of global behavioral and location intelligence technology platform, TAPTAP Digital launched in South Africa back in 2019.f-Home.