Former GroupM chief digital strategy officer Venessa Hunt has been appointed general manager of ThinkPremiumDigital.
She joins the industry body, which launched in August to help marketers and agency partners work with digital media where she will focus on advocating the benefits of advertising in the premium digital media channels of Foxtel, Foxtel Media, Nine, News Corp, Seven West Media and Ten.
She told us “Australia’s digital publishers are powerhouses in their own right and as the digital landscape continues to evolve, advertisers are increasingly discovering the strength and effectiveness presented by aligning with professionally produced digital content. I’ve long been a supporter of Australia’s digital publishers and I’m delighted to jump in the ring and fight the good fight on their behalf. I’m extremely proud of everything we have achieved during my time at GroupM – I’m leaving the business in a great place to continue its market-leading approach to digital investment. Over the past five years, I have been fortunate to work with some of the industry’s top leaders as well as Australia’s largest clients. The experience has taught me much about successful agency and client relationships.”
Venessa has spent the last five years with WPP’s GroupM and has also worked at Mobile. She is also a board director and ambassador for industry charity UnLtd.
GroupM CEO Mark Lollback was quoted as saying “We’re great supporters of ThinkPremiumDigital. Industry collaboration is critical to a strong media landscape, one that offers clients the best opportunities to use advertising to grow their businesses. I’d like to thank Venessa for everything she has done at GroupM. We look forward to continuing to work with her, and ThinkPremiumDigital, to ensure our clients get the best access to effective, brand-safe, digital environments.”