Bob Michelson Joins @UPshowtv

Adrian J Cotterill, Editor-in-Chief

Bob Michelson has joined UPshow as President and SVP of Customer Success. He will report to Chief Executive Officer Adam Hirsen and serve on UPshow’s senior leadership team.

In September, UPshow announced the official close of a USD 14 million Series A funding round led by 4490 Ventures, with participation from Jump Capital, TDF Ventures and the Signature Venture Banking Group.

In our industry Bob Michelson is best known for his time as CEO at RMG Networks, but before joining RMG Networks he served as an Operating Partner with private equity firm Sterling Partners, where he consulted with the 30 portfolio-company CEOs in the development of their strategic plans and in preparing them for successful sales of their businesses. His tenure prior to Sterling Partners includes service as CEO of Goliath Solutions, President of iXL, Inc. and CEO of Automation Partners.

UPshow says that it is a customisable engagement platform that capitalises on a business’ existing screens to deliver better audience experiences. UPshow’s technology seamlessly connects TV screens and mobile devices, creating a revolutionary in-venue network that drives customer and employee behaviors. Enterprise businesses in the hospitality, entertainment, fitness and healthcare industries rely on UPshow’s plug-and-play technology to create deeper brand engagement and maximize profitability and efficiency.

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