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60% of Advertisers To Increase DOOH Spending

Verizon Media, a division of Verizon Communications, Inc., this week announced their Digital Out of Home Advertiser Attitudes and Behavior Research Report.

In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that:

In addition to the findings about DOOH as viewed by marketers, the data also examined Verizon Media’s role in the DOOH space:

Verizon Media is a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.