It’s a shame that this bespoke £2 million outdoor campaign for IKEA (created by Impact at CBS Outdoor) doesn’t have more of a digital element to it, but those we know who saw the cross track projection and LCD creatives were most impressed.
We are trying to get some pictures.
From 10th March 2008 to 6th April 2008 IKEA will be dominating CBS Outdoor’s media at Earls Court underground station, specifically targeting consumers as they make their way to and from the Ideal Home Show. The package will focus on the Warwick Street exit and will include a series of bespoke and standard formats, including cross-track long copy and LCDs.
The campaign WAS organised by MediaCom and Kinetic, consisting of three parts; station domination around the Ideal Homes Show 2008, sponsorship of the iconic Harry Beck London Underground map and Oyster ticket wallet sponsorship.