Adrian J Cotterill, Editor-in-Chief
Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, today announced it has entered into a definitive agreement to acquire Mood Media, who these days, like to describe themselves as the world’s leading in-store media solutions company (dedicated to elevating the Customer Experience).
David Fishman, a Managing Director at Vector Capital “We are excited to partner with Mood Media, which has developed a global, market-leading presence and proven ability to enhance the customer experience for the most demanding customers across the retail, fashion, restaurant, hospitality, and healthcare sectors. We are confident that our long-term capital support will enable Mood Media to invest in the technology initiatives and acquisitions that will further differentiate Mood and accelerate our product vision.”
Under the terms of the agreement, Vector Capital will make a meaningful equity investment in Mood Media’s business, and the company’s existing lenders, including investment funds and accounts managed by HPS Investment Partners, LLC, will continue to support Mood Media with a new credit facility at closing.
David Hoodis, CEO of Mood Media said “Vector Capital has a long track record of building and growing global technology businesses,” said We are eager to leverage their industry expertise and deep operating capabilities as we continue to enhance our product offerings to assist leading brands in connecting with customers. I believe, with the great Mood team and Vector’s support, our best days are ahead.”
The transaction is subject to standard and customary closing conditions and is expected to close in the fourth quarter of 2020.
Paul Hastings LLP served as legal counsel to Vector Capital on the transaction. PJ SOLOMON acted as financial advisor, and Milbank LLP served as legal counsel to Mood Media.
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