Adrian J Cotterill, Editor-in-Chief
Atedra has announced a new partnership with NYIAX, one of the world’s first and most active upfronts marketplace and advanced contract management exchange by volume and users.
This partnership allows DOOH advertisers to reserve or buy future DOOH inventory supplied by Atedra across the NYIAX marketplace. The move extends the value that Atedra’s DOOH advertising and publishing partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace. It also makes Atedra’s inventory immediately available to buyers. Lastly, it provides all parties with true transparency throughout their transaction lifecycles. Historically, transparency has been a huge issue based on the inability for transacting parties to view common campaign metrics.
Atedra President and CEO Pierre-Antoine Fradet said “Through the NYIAX marketplace, our partners now have access to top advertisers sourced across today’s major advertising holding companies and leading independent agencies. From today on, our partners can now reap the rewards of the future of advertising as we help them benefit from DOOH futures investing on the NYIAX platform.”
Carolina Abenante, co-founder of NYIAX said “What Atedra is doing for its partners is incredible, but no surprise,” said Atedra has always set the bar high as the first digital-out-of-home audience platform in the world to be able to change a DOOH screen based on who’s in front of it in real-time, and then again, when they began to offer ad agencies and advertisers a 360 spectrum of product offerings with digital, mobile and DOOH into one platform. By turning on the power of futures advertising via NYIAX, they’ve all but won the game.”
NYIAX creates solutions to clear the barriers between media buyers and sellers, enabling strong, safe, and seriously impactful partnerships. Built on the Nasdaq financial framework, the NYIAX platform brings the certainty of the financial space to the ad marketplace, allowing for unmatched security, transparency, and efficiency across all transactions, regardless of the complexity or scale. Every aspect of the NYIAX platform, from our vast discovery network to our automated compliance assurance, has been developed with transparency in mind. It all comes together as a powerfully safe environment for brands, agencies, and publishers to create more profitable partnerships in less time than ever.
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