1,800sqm of Absen’s LED has been installed in the OXO City area of Shanghai Hongqiao airport, with the centrepiece being a a 700sqm videowall at the airport’s exit.
This videowall invites travellers into the adjacent shopping environment which features a further 40 screens arranged into eight cubes.
Absen sales manager Ying Chen told us “The sheer size of the screens calls for displays with exceptional flatness. The content played on the screen is very immersive. Building a gigantic fixed indoor LED display in such as central place with a heavy passenger flow is challenging. OXO City has very strict regulations and restrictions, so the project had its share of challenges. During the actual installation process, for example, Absen’s team of engineers had to work together with experts and technicians from different institutions involved in this project, making a number of adjustments in the process”.
OXO City has an average daily passenger flow of over 500,000 people, was built to integrate business, art, culture, services, travel, office, and other elements in one place to satisfy the needs of a diverse customer base.
OXO City is likely to get an even bigger installation of 4,200sqm of LED in the near future.
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