Adrian J Cotterill, Editor-in-Chief
BrightSign, LLC, the global market leader in digital signage media players, this week announced that digital transformation consultancy Publicis Sapient has fully optimised ‘Premise’, its digital in-venue platform, on BrightSign’s XD and XT media players.
Premise is Publicis Sapient’s fully adaptable, in-venue experience enablement platform, delivering digital signage management capabilities with real-time analytics and A/B testing capabilities. For more than a decade, Premise has been enabling data-driven, immersive experiences on digital menu boards, self-service kiosks and endless aisle applications – helping organizations of all sizes deliver the right message to the right customer at the right time, every time.
Jackie Walker, Capability Lead for Premise at Publicis Sapient told us “The brilliance of Premise lies in its flexibility to deliver data-driven, contextual and personalised customer experiences in real time. To deliver these experiences seamlessly, we need the very best hardware. Optimizing our ecosystem on BrightSign’s media players ensures a high-quality customer experience and reliable, real-time content delivery.”
Real-time data integration is a key element of how businesses such as quick-serve restaurants, hotels and retailers deliver personalized customer experiences. The Covid-19 pandemic has further accelerated this requirement as businesses adapt to consumer behavioral changes and increased digital adoption. Premise uniquely addresses these needs, providing tools to build intelligence into every aspect of the in-venue customer experience. BrightSign’s media players simplify the distribution of content to various endpoints to ensure businesses deliver personalized customer experiences in real time.
In addition to Publicis Sapient optimizing Premise for BrightSign media players, the company is also partnering with Global Display Solutions (GDS) for indoor and outdoor LCD screens deployed in drive-thru menu boards and other digital signage applications. With a strong commitment to open architecture and comprehensive sensor-based diagnostic monitoring, the integrated BrightSign/GDS hardware delivers a high-reliability solution with significant benefits in ease of operation.
Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and how they serve their customers. They help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices worldwide, their experience spanning technology, data sciences, consulting, and customer obsession – combined with their culture of curiosity and relentlessness – enables them to accelerate their clients’ businesses through designing the products and services their customers truly value.
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