McDonald’s, OUTFRONT Media, OMD Canada, and Waze now have a digital billboard powered by Waze real-time traffic alerts.
[1]
Waze’s Todd Palatnek, Agency & OOH Business Lead told us “Deciding when to make a McCafé stop just became a little easier!”.
Todd presented this idea at The DailyDOOH Investor Conference in New York back in December 2019.