Deloitte is predicting that one-million 8K TV’s will be sold in 2021, generating GBP 2.5 billion in revenue globally.
The average selling price of an 8K set is currently more than seven times that of the average television sold, but it’s expected that the entry-level price of an 8K TV may fall to the critical GBP 1,000 level by the end of 2021.
Dan Ison lead partner for telecoms, media and entertainment at Deloitte, told us “8K’s sheer size and definition will see it used as a one screen fits all – to watch cinema-quality content, deliver the best home-working experiences, participate in life-size fitness classes and show-off artworks, fish-tanks and fireplaces when not in use. The timing of 8K’s launch may prove its secret to success – televisions were one of the most popular devices bought during the first lockdown, and the launch of 8K will tempt many more to upgrade to a new screen whilst we spend more time at home. The lack of native 8K content is not likely to be a major issue for consumers contemplating 8K sets. All 4K is readily upscaled to 8K using AI capabilities on the TV set, and there is now ample 4K content via on-demand and broadcast platforms.”
Deloitte predicts that less than 0.1% of all video content created in 2021 will be in 8K, however as we say at #CES2020 earlier this year, upscaled, remastered and even content captured by smartphone will give 8K television owners enough to spend every hour of 2021 watching 8K material.
More information on ‘Discover the future. 2021 predictions for UK Technology, Media and Telecommunications‘ can be found here.
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