“But it is intriguing that it has opted to use digital signage in a way that is so far behind what other parts of Wal-Mart have already achieved” so says journalist Joanna Perry writing in an article in Retail Week entitled ‘Digital screens – retail has seen it all before ‘
Proving, if indeed, proof were needed that Amscreen do not get retail and as Jason Cremins, Chairman POPAIdigital and CEO signagelive  has said on this blog before “Unfortunately, when you only have one DS product to offer then it is a case of ‘one size fits all’ (or not as the case may be)”
Even Joanna – err sorry Joanna, we don’t mean to be rude, Ed can see that what ASDA are trialling in the UK  with Amscreen is way, way behind the Gen 2.0 networks that Wal-Mart are delivering in the US now.
It doesn’t take a genius, nor a highly paid Apprentice to do a bit of research and find out what works and what doesn’t and indeed learn from others mistakes.
Mind you, we are wondering in the office if our ire should be directed at ASDA who plainly don’t know what to do or how to do it OR Amscreen who plainly don’t know what to do BUT will happily sell anything to anyone!
Editors Note. Joanna Perry is Retail Week’s Technology and Special Features Editor and has been a technology journalist for 10 years