Australia’s digital out-of-home media operator, Inlink, has put their money where their mouth is and offered a hard cash, dollar for dollar return guarantee to advertisers for any short fall on contracted minimum campaign delivery. They ask “Is this the first Digital Out Of Home media delivery guarantee?”
Inlink claim to have developed sophisticated digital tracking software that delivers ‘to-the-minute’ post analysis reporting across its digital display network deployed in 213 office towers Australia wide.
Inlink Managing Director Oliver Roydhouse told us “so many companies talk about accountability but we truly deliver it and can now track campaigns so accurately we will give advertisers their money back if we don’t deliver”.
Inlink recently became the first outdoor media company to be audited by the industry based body Audit Bureau of Circulations.
Roydhouse added “once we were established as an audited media, it was a natural step to use our high technology delivery mechanisms to add further value and transparency to our clients”.
The guarantee started with their advanced post analysis software on 1st August 2009