Framen Acquired By Axel Springer Verlag

Adrian J Cotterill, Editor-in-Chief

Axel Springer Verlag has acquired the majority of the Frankfurt start-up Framen.

Co-founder Dimitri Gärtner and his three fellow co-founders have retained a 40% stake in the business and continue to run the business.

Framen is pretty unknown outside Germany but operates the typical #AdTECH platform that can be used to book advertising on digital out of home; they focus in fitness studios, hotels, banks, petrol stations and shopping centers.

Framen claims 3500 screens in German cities.

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