(TSX: CGX) – Cineplex Media DOOH screen inventory is now available on all major programmatic supply-side platforms, offering brands and retailers access to a wider footprint, more context, increased speed-to-market, and frictionless trading. This broad integration enables clients to use workflows and platforms they are already working with to access Cineplex Media’s premium shopping networks.
Vanessa Benfield, Senior Vice President Sales and Business Development, Cineplex Media told us “What truly differentiates Cineplex Media’s strategy is the unique technology powering this launch from our in-house development teams,” says We are committed to providing our clients with efficient and flexible access to our premium media inventory and, understanding that we are in a challenging time, provide marketers with tools to quickly adapt campaigns to the evolving landscape.”
Cineplex Media’s Shopping Network:-
- Cineplex Media is partnered with property management companies Oxford, Ivanhoe Cambridge, Park Royal Mall and Morguard to represent media sales opportunities in some of the busiest shopping malls across Canada including: Yorkdale, Square One Shopping Centre, Montreal Eaton Centre, Bramalea City Centre, and Metropolis at Metrotown.
- With 65 premium shopping destinations from coast to coast, the Cineplex Media Shopping network reaches 31% of the Canadian population each month (10 million shoppers every 4 weeks).
- Current programmatic inventory includes: 396 86” digital poster screens, 44 large format hero walls, and 25 food court digital displays.
The programmatic availability of Cineplex Media’s shopping network provides hundreds of media agencies and brands with direct access to one of the largest collections of premium digital advertising screens in Canada. With over 65 premium shopping destinations from coast-to-coast now accessible through over 40 demand side platforms, clients can plan and execute their OOH campaigns in real-time through direct data-driven technologies.
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