Mesmerize [1] has announced a new strategic partnership with AO Media [2], a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating HIV stigma.
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Gregory Leibert, Mesmerize CEO told us “+Life shares Mesmerize’s devotion to combatting the stigma surrounding HIV/AIDS by providing valuable information to the community; bringing their content to our national point of care network educates and empowers patients to thrive in their daily lives”.
Together, they plan to bring leading HIV/AIDS information and education to Mesmerize’s vast national network of doctors’ offices, AIDS service organisations, community-based organisations, and independent pharmacies.
Mike Spierer, AO Media Co-Founder and +Life Executive Producer said “Partnering with Mesmerize places +Life content from digital and social platforms directly into the hands of audiences affected by HIV/AIDS in high-traffic areas of medical offices, clinics, and pharmacies, continuing our mission to eliminate stigma and uplift the community”.
Mesmerize’s partnership with AO Media will deliver +Life content across Mesmerize’s digital and static networks, reaching diverse communities of people living with HIV/AIDS, and offering clients a valuable opportunity to surround their brand’s messaging with premium content from a leading voice in HIV/AIDS information. The partnership includes the addition of +Life content to Mesmerize’s digital TV screens, offering best-in-class patient education speaking to infectious disease specifically as well as general health and wellness content. Clients will also have the opportunity to create printed wallboards and condition guides with custom +Life content tailored to their brands.