Elaine Casabuona has joined Maxell Ltd [1] as Head of Commercial and Marketing. In her new role, she will also be responsible for establishing new commercial and programming agreements with the main groups operating in the professional AV market.
Elaine Casabuona began her career at Hitachi Europe in 1989. In her long career she has held various roles, always linked to the enhancement of the brand and the development of the sales sector both in the B2B and B2C.
In 2013 Maxell Ltd began a process of acquiring the design, development and manufacturing facilities of Hitachi Consumer Electronics video projectors; a process that was finalised on the April 1, 2019 through the European subsidiary of Maxell, which assumed responsibility for all operations relating to the diffusion on the European market of Maxell and Hitachi branded projectors and all related accessories.
Maxell, Ltd. is a subsidiary of Maxell Holdings, Ltd. (TSE: 6810) headquartered in Kyoto, Japan, a world leader in the manufacture and marketing of projectors, televisions, batteries, and is one of the largest manufacturers in the Broadcasting Media and data storage media, as well as in railway construction.