Orange Barrel Media [1] recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen shown below was provided by SNA Displays [2].
Pete Scantland, CEO of Orange Barrel Media told us “We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display will be the perfect canvas to present arts, community and commercial content in one of the most visible locations in Boston”.
For the retrofit, SNA Displays designed and built a custom subframe matching the existing knife plate mounts while simultaneously allowing for x-, y-, and z-axis adjustments between cabinets.
The new W Boston billboard is built from SNA Displays’ EMPIRE™ line of exterior display products and employs an 8.0 mm pixel pitch. The video screen is approximately 24’ tall by 13’ wide and sports a resolution of 900 x 680 pixels. It’s also not far from Millennium Place, another digital out-of-home (OOH) collaboration between Orange Barrel Media and SNA Displays.
Since its founding in 2004, Orange Barrel Media has been committed to a community-oriented model of media development and is now nationally recognized by cities and real estate owners alike seeking to implement programs that add to the vibrancy and character of urban places. Orange Barrel Media operates iconic urban media displays in 18 of the top US markets, and its ongoing innovations have differentiated Orange Barrel Media as a leader in the Out-of-Home industry.