New Zealand #OOH Looks Forward To 2021

Tristan Cotterill

Following the end of the nationwide lockdown in New Zealand in May, Out of Home revenue has been on a positive recovery trajectory which is expected to continue into 2021, says the Out of Home Media Association Aotearoa (OOHMAA).

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Natasha O’Connor, OOHMAA General Manager, told us “Out of Home was impacted especially hard by the pandemic; however, while the impact of COVID is still being felt, Q4 results, forward bookings, and data from trusted sources indicate that we are on a positive trajectory for 2021”.

Nielsen’s media ad spend for Q3 highlights the categories driving this growth with increased spending year on year; Foodstuffs, computers, government, insurance, gardening, and home improvements.

The Standard Media Index (SMI) reported Out of Home data in November; revenue for the month was flat year on year for the first time since the lockdown in March.

The Out of Home Media Association of Aotearoa (OOHMAA) has reported net media revenue is down by -32% year on year, posting $97.1 million.

Digital revenue continues to showcase ongoing share growth, reporting a 70% share in Q4 vs. the yearly quarterly average of 65% of 2020, highlighting the value of its immediacy and reach capabilities in a challenging market.

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