Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than 75 digital screens and kiosks, can be accessed via Broadsign, Hivestack, and Vistar trading platforms.
Ian Dallimore, Lamar Vice President of Digital Growth told us “Programmatic media buying allows brands of any size to more easily buy Out of Home and activate highly targeted campaigns that generate real business outcomes. We are excited to join with our technology partners to provide advertisers the opportunity to engage target audiences via our robust digital network in Vancouver.”
Lamar operates digital inventory across multiple Vancouver train lines including Canada Line, Skytrain Expo, Skytrain Millennium Line and West Coast Express. Lamar’s inventory includes multiple interactive wayfinding kiosks, allowing transit riders to plan trips via touch screen. The screens default to digital ads when dormant.
Jay Sharpe, General Manager of Lamar Vancouver said “Lamar’s premium digital transit inventory enables brands to engage consumers throughout their daily journey across the city. Through our technology partnerships, brands can leverage the power of our network more easily than ever before.”
Natalie Clydesdale, Kinetic Worldwide Director of Client Services Canada was quoted as saying “Vancouver has been a highly coveted market in Canada. We are so thrilled to see Lamar’s fantastic digital transit inventory available on Kinetic’s DSP, a white-label of the Hivestack DSP. Our clients have shown a sharp interest in the ability to activate programmatically on BC transit both in station and on platform. With Lamar Canada making their inventory available programmatically we will now have easy access to all transit markets across Canada to reach consumers on the go.”