Coates Group has partnered with Ampol Australia to reintroduce the brand, something of an icon of the Australian fuel industry.
The partnership marks a momentous occasion for Ampol and Coates alike, with the rollout taking place Australia wide and being the largest that the country’s fuel and convenience industry has seen to date.
Following an extensive vetting process, Coates Group was selected as the signage provider for the debut of the new Ampol logo and incarnation across a network of approximately 1,900 Australian locations. Now a global technology company, Coates Group began as a small, family-owned signage company in Sydney in the late 1950s and, much like Ampol, Coates has a proud Australian heritage.
Marcus Coates, President of Australia / New Zealand & International Markets of Coates told us “The opportunity for two fiercely Australian companies to work together is one that you don’t often get. For Coates to work with Ampol, an iconic brand, as it re-emerges into the spotlight is something that we’re incredibly proud of and excited about”.
The project began in August of 2020 with a rebranded pilot store, situated in Concord New South Wales, the state in which Ampol was originally founded in 1936, with Coates stewarding an additional 18 store transitions by the close of the year.
The reimagined stores will be rebranded throughout 2021 and 2022, exclusively featuring Coates external signage. The project requires over 30 signage variations, including main identity signs, price boards, shopfront fascias, and other applications for the Ampol marks and logos, which were designed and prototyped in under a month. Each was designed in-house to ensure the highest quality that aligns with the Ampol customer experience.
Over ten years ago, Coates Group evolved from its beginnings as a traditional signage provider to become a global digital experience company. In addition to traditional signage, Coates creates industry-leading digital signage, merchandising solutions and immersive customer experiences, incorporating both software and hardware, for some of the top QSR and retail brands in over 50 global markets. Coates has been redefining the way brands engage with their customers for over 50 years.