Wild Horse Pass Hotel & Casino Upgrades

Tristan Cotterill

As part of the Gila River Indian Community’s massive expansion and renovation project for Wild Horse Pass Hotel & Casino in Chandler, Arizona, SNA Displays provided an LED video display.

The large-format digital display is situated in a portion of the casino that welcomes guests from the property’s hotel and restaurant venues to the gaming floor.

Gila River Hotels & Casinos CEO Kenneth Manuel said “This expansion is a major investment in the Gila River Indian Community and symbolic of a new chapter in our history. It reflects our commitment to be a leader in the gaming and hospitality industry through enhanced experiences and amenities, and we look forward to seeing the continued representation of our community’s culture in the expansion project.”

The high-end LED screen from SNA Displays’ BOLD™ line of interior display products features a 2.5 mm pixel pitch. The 12-foot-tall video display spans approximately 80 feet across, slightly curving at each end. At 1,408 pixels high and 9,648 wide, the high-resolution LED display contains more than 13.5 million pixels.

Doug Fundator, director of sales for SNA Displays told us “The display is a wonderful centerpiece for the busy section of the casino, and it compliments all of the other upgrades featured throughout this high-traffic venue.”

The large video screen is ceiling-mounted so that it is suspended above patrons, tilted downward for optimized viewing. The display, one of the largest direct-view LED displays in Arizona casinos, also features a convex radius at both ends, giving it two complex curves. Content on the new video display predominantly features entertainment, digital art, and in-house advertising.

SNA Displays partnered with Analog Way and ~sedna to transform the day-to-day operation of the mixed-use display. For most of the day, an Analog Way Aquilon C processor plays a series of music videos, sportsbook applications, and other in-house content. At the top of each hour, ~sedna’s newly released Media Engine 8K triggers a dynamic screen takeover with full 12K content, such as chips crashing or dice rolling. Attention-grabbing content is provided by Point in Time Studios to further engage patrons.

SNA Displays worked with Immedia Integrated Technologies, an AV integrator headquartered in Scottsdale. Immersive audio adds to the overall sensory experience this display creates.

Wild Horse Pass is one of three casinos in the Gila River Indian Reservation valley, a suburb of Phoenix, Arizona. The destination entertainment venue offers hotel accommodations, dining, nightlife, gaming, meeting spaces, and a venue for concerts (the Showroom).

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