Bobby Swartz Appointed @Starin_Mkg’s New CEO

Tristan Cotterill

Starin has appointed Bobby Swartz to the position of Chief Executive Officer.

He has been with Starin for over 13 years, and was named a Commercial Integrator 40 under 40 in 2018. He has been instrumental in the successful development of new brands and technologies into the channel, as well as managing the Zoom ecosystem of products to the channel.

He was quoted as saying “My entire career has been focused on service to our partners at every stage. As CEO of Starin, it is my goal to make sure we as a company, lead our industry with a mindset of care and service to each of our partners, customers, and connections”.

Bill Pak will maintain his role as Chief Operating Officer. He has been with Starin for 23 years holding progressive leadership roles in sales, finance, and operations, playing essential roles in taking Starin from a small rep firm, to one of the Nation’s leading value-add AV Distributors.

Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, operates in two main segments. Its pro AV business provides value add distribution services on behalf of manufacturers to the trade market in the US, including products from brands such as Poly, Logitech, DTEN, LG, Barco and more. Starin has also pioneered the ZoomRooms’ ‘Outfitting’ model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components which are optimized to work with Zoom’s video conferencing software.

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