DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Intermx, a data enablement company, has joined the association.
Julie Folkers, VP OOH Media Solutions at Intermx said “While our data is delivering value in various industries, our passion and our core products are built on the same thing that drives OOH and digital place-based media: the intersection of location and people,” said Working to build these connections and business value in the community is why we’re excited to join the DPAA.”
Intermx bridges the gap between population-based data sets to unearth insights that can be used to answer questions about why, how and when people are going about their journeys. The company’s products are used by organizations solving challenges in transportation, smart cities, real estate, travel and tourism, and media measurement.
For the Digital Out of Home (DOOH) industry, Intermx provides the data products and software needed to:
In addition to accessing its strong community environment, Intermx will leverage DPAA’s extensive database of research, training, best practices, and tools that serve to advance the DOOH industry and connect the variety of professionals and stakeholders in the digital place-based and video-everywhere advertising ecosystem.
Barry Frey, President & CEO of DPAA, said “Today’s digitized and modernized DOOH industry relies on access to real-time insights that allow brands and agencies to understand the location and movement of audiences. Intermx brings this powerful location-based data to DPAA and we are thrilled to welcome them as members”.
Since 2017, Intermx has provided location-based insights from real human mobility patterns and other complex data streams for the strategic use of businesses, brands, transportation professionals, and more. Their data access and methodologies empower these clients to make data-driven decisions that directly impact their communities, investments, and futures.
DPAA now has members in EMEA, North America, South America, Asia and Australia.