The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2020.
The industry saw a total decrease of 39.4 per cent on net media revenue in 2020.
As previously reported, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million* for 2019, across the following categories:
|Category figures 2020^^:
Category figures 2019*:
Digital Out of Home (DOOH) revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year.