Australian #OOH 2020 Full Year Results

Tristan Cotterill

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2020.

The industry saw a total decrease of 39.4 per cent on net media revenue in 2020.

As previously reported, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million* for 2019, across the following categories:

Category figures 2020^^:

·      Roadside Billboards (over and under 25 square metres) $272.2 million
·      Roadside Other (street furniture, bus/tram externals,
small format)
$153.2 million
·      Transport (including airports) $62.4 million
·      ^Retail, Lifestyle and Other $78.7 million

 

Category figures 2019*:

·      Roadside Billboards (over and under 25 square metres) $369.4 million
·      Roadside Other (street furniture, bus/tram externals,
small format)
$266.5 million
·      Transport (including airports) $169.4 million
·      ^Retail, Lifestyle and Other $130.2 million

Digital Out of Home (DOOH) revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year.


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