DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the association as its members prepare for a year of recovery that Group M, Denstu and other holding companies project to be very robust for the Out of Home sector.
Barry Frey, President & CEO of DPAA told us “Having brands involved at this strategic level of the association and OOH Industry signals the fact the age of media silos is coming to an end. Indeed, the cross-section of brands and disciplines in this group speaks to the omnichannel nature of marketing and media today.”
The CEO Council is so named as it will provide strategic guidance to DPAA’s Board of Directors, comprised of industry CEOs and leaders from Digital Out of Home networks, programmatic companies, agencies, and technology providers.
Chris Chesebro, Global Chief Digital Officer, The Wella Company (France)
Brad Feinberg, North America VP, of Media & Consumer Engagement, Molson Coors Beverage Company
Kathleen Hall, Chief Brand Officer, Microsoft
Susan Irving, CMO, Kruger Products (Canada)
Ben Jankowski, Sr. VP, Global Media, Mastercard
Jim Mollica, CMO, Bose
Lou Paskalis, Sr.VP, Enterprise Customer Engagement & Investment
Shenan Reed, Sr. VP, Head of Media, L’Oreal
Kay Vizon, Director, Kroger Media, The Kroger Co.
Jessica Williams, Sr. Director Global Brand Innovation Marketing, Visa
In addition, this group will have visibility into sector innovations and will play a role at the DPAA Video Everywhere Summit, scheduled for October 12, 2021 at Chelsea Piers on the Hudson River during New York Digital Signage Week (Monday October 11 to Friday 15, 2021).