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OMA and MOVE Welcome New Members in 2021

The Outdoor Media Association (OMA) welcomes four new members; AdFlow Mobile Advertising, Australian Outdoor Sign Company (AOSCo), Think Outdoor, and Total Outdoor Media (TOM), taking the total membership to 31 in 2021.

Two of the four members, Think Outdoor and AOSCo, also joined MOVE (Measurement of Outdoor Visibility and Exposure), the industry’s Out of Home (OOH) audience measurement system.

Charmaine Moldrich, CEO, OMA said “The OMA is pleased to welcome our new members. We have a very clear and innovative program for 2021, which includes updating MOVE with a digital factor in the short term, while building MOVE 2.0, our new digital and national audience measurement system, that we intend to launch in 2023. Having new members join is an acknowledgment of the value the OMA and MOVE offers its members,”.

OMA members fall into three categories — media display companies (media owners), non-media display companies (those who provide services to the media owners) and asset owners (those who own the signs). AdFlow, AOSCo, Think Outdoor and TOM all belong to the media display category.