All of Bills rules should apply, and they do, however, they are affected by the Microsoft Excel Law of Digital Signage, which nobody has ever never mention anywhere.

This is how it really works:

Know your business model = make money.

The way to do it is as following (MS Excel Law dictates -do picture this on an excel table-):

2000 screens * 0.001€ per second * 3600 seconds * 18hours = 129600€ per day * 365 days per week = 47.304.000 per year (wow)

Understand your goals = make the first 47 mil without putting any money or as little as posible.

Build a solid team = yes, they must work for free until we get the first 47 mil.

Avoid common pitfalls = why? we can fix anything with 47 mil

Learn from the mistakes of others = yes, we will learn but after we make the first 47 mil. Dont really have time to learn them now. We have 47 mil to make… Until then we will fix and repeat them.

Also, they seem to all say the same:
Who would not want to invest in our company with 2000 possible screens and 47 mil inconme… (that is first year only of course, second, we will increase to 0.02 per second…)
Why would a soft company not want to give us their software on a 1 year “demo”… we will pay them after we get the 47 mil… same with installers, hardware….

Lovely business to be in…