- DailyDOOH - http://www.dailydooh.com -

Captivate Launches The Women In Business Series

Captivate, North America’s leading location-based digital video network, has announced the Women In Business series in celebration of International Women’s Day and Women’s History Month. This hand-curated series highlights the contributions of women in history, culture & business, results from the latest Office Pulse survey and quotes from leading executive women in the business industry.

Kate Scanlan, Content Director at Captivate told us “As the role of the working woman continues to evolve and be redefined, we are very excited to bring this important and timely series to the network. While the personal and professional responsibilities have gone up, women are proving their resilience and we believe this series will provide uplifting, inspirational, real-life advice that encourages further camaraderie not only during Women’s History Month but going forward.”

While Women’s History Month continues to gain more recognition over time, this year marks a historical milestone. As the unemployment rate continues to be disproportionately skewed with women accounting for 100% of job losses in December 2020, those still in the workforce are juggling an unexpected amount of personal and professional tasks in the wake of Covid-19. This series will shine a necessary light on the vital roles women have and continue to play in business. Candid responses from prominent figures of top brands such as Hulu, Verizon Media, OMD, Initiative, Accenture and Hyundai will be featured throughout the month as they were asked to provide tips on time management, conquering stress, climbing the corporate ladder and advice they would provide to their younger selves.

The Women In Business series will launch on International Women’s Day across Captivate’s network of over 12,000 screens in office and residential buildings throughout North America. Example quotes that will be featured on screen include:

According to the latest Office Pulse survey, 50% of women say their personal responsibilities have increased during the pandemic. This is echoed at the office, as 53% of women say their professional responsibilities have also increased. Yet, 76% of those surveyed say they have not fallen behind at work due to the additional workload.