Clear Channel Outdoor Americas (NYSE: CCO) today announced it will honour the women who made history over the past year and those that continue to shine as they break barriers across the globe with a national digital out of home campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient [1], an organization committed to advancing equality through experiences, research, tools and the power of community, the campaign features women that represent a promising, new way forward for our world and some of the most noteworthy milestones affecting women everywhere.
Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas “Where do we begin to underscore what a year it has been and the tremendous accomplishments and breakthroughs for women around the world. In a year that brought us, as a global community, so many challenges and crises, our honored women stepped up at a time when the world needed them most. I couldn’t be more proud to be a woman myself as we continue to break glass ceilings and make history across politics, sports, arts and the corporate world. A special thanks to The Female Quotient for their continued efforts in making real systems change for women and girls around the world.”
The digital campaign launched to coincide with International Women’s Day [2], celebrates what has been a historical year for women. Individuals being honored include Kamala Harris, the current and first woman elected Vice President of the United States; Amanda Gorman, the youngest inaugural poet in U.S. history; Ann Berry, the first black Secretary of State; and Sarah Thomas, the first woman to officiate a Super Bowl.
In addition, the campaign will showcase creative to commemorate incredible milestones including the 100th anniversary of the 19th amendment (2020); the launch of the National Women’s Movement in Seneca Falls (1848); and the record number of women in Congress (2021). Clear Channel will continue to add new honorees and milestones to the national advertising campaign throughout the month of March.
Shelley Zalis, CEO, The Female Quotient said “When the world grappled with a crisis of unprecedented scale, who took charge? Women. They led countries and companies through crisis, they bravely provided essential, front-line work, they took charge of caregiving, inside their own homes and within their wider communities. In partnership with Clear Channel Outdoor Americas, we are proud to put a spotlight on some of these figures and honor the incredible, indelible impact women continue to have on our world.”
Clear Channel Outdoor has been an active partner to The Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversations and out of home (OOH) campaigns to advance gender equality in the workplace and across the globe.