Adrian J Cotterill, Editor-in-Chief
Swiftmile, a pioneer in micromobility charging infrastructure and technology solutions, announced this week that it has joined Geopath, the not-for-profit organization that provides the industry-standard measurement currency for the out-of-home advertising industry.
Kym Frank, President at Geopath said “Micromobility is becoming increasingly valuable not only for advertisers, but for urban ecosystems – which goes hand-in-hand with the innovative nature of our industry. We are thrilled to have Swiftmile as a member of Geopath and look forward to working with the team as they expand their DOOH network.”
As Swiftmile expands its national digital out-of-home (DOOH) ad network, this partnership with Geopath will help Swifmile’s digital ad screens maximize their impact.
Joel Martin VP of DOOH, Swiftmile told us “As the market leader in DOOH micromobility infrastructure, we look forward to bringing our solution to as many cities as possible. Our technology stack allows for experiential capabilities, better reporting to advertisers, and increased engagement. With the insights available from Geopath, we can offer our brand clients clear understanding of location and movement of audiences and share additional impression data with our media partners, which will be crucial for our continued success.”
Micromobility, including e-scooters, e-bikes, and e-mopeds, is establishing itself as a lasting element of the urban streetscape and a key mechanism for making cities more mobile and sustainable. Micromobility ridership was on an impressive growth trajectory before the COVID-19 pandemic, and has been widely supported by public investments in protected bike lanes and open streets over the past year. With sustained action by cities and a continued growth in modal options, industry analysts predict that micromobility will thrive over the long term.
The micromobility sector’s continued growth will require more safe places to ride as well as new public infrastructure for vehicles to park and charge. Swiftmile’s Mobility Hubs can charge any type of light electric vehicle – shared and personally-owned. Swiftmile deploys Hubs in convenient locations throughout cities, including near transit hubs, within business districts, and in residential neighborhoods. Infrastructure costs are covered by an on-unit DOOH screen, which displays local ads, brand sponsorships, and multimodal transportation information.
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