Canadian Out of Home Marketing Bureau (COMMB) announced the appointment of four new members to its Board of Directors. Bob Leroux, Vice-President/General Manager at PATTISON Outdoor; Frank Aballini, SVP National Operations at Adapt Media; Steve Bansavatar, National Sales Director at Astral; and Melody Warman, Vice-President, Business Transformation at OUTFRONT Media add to the board’s industry expertise in audience measurement, business development and transformation.
Amanda Dorenberg, COMMB, President told us “We’re pleased to welcome Frank, Steve, Melody and Bob to the Board of Directors during this transformative time for our organization. Their wealth of knowledge and experience will be invaluable to the launch of the new COMMB Suite later this year.”
The new members join Michele Erskine, CEO at OUTFRONT Media and COMMB’s Chair; François Deschenaux, GM at Astral; Toby Sturek, President at Branded Cities; Brooke Leland, GM Ontario & West at Cossette Media; Dave Petryna, GM at Outdoor Exposure; Steve McGregor, President at PATTISON Outdoor; Claude Foisy, VP Marketing at Quebecor Media Group & TVA, VP Out-of-Home at Quebecor; Christine Saunders, President at Starcom; Michele Beaulieu, Senior Media Manager at Subway FCT; Karine Courtemanche, CEO at PHD and Touché Canada; Michael Minicucci, President & CEO at UB Media; and Joanna Janise, Planning Senior Director at UM Canada.
The new appointees will replace the following members who are retiring from the Board: Kathy Cormier, Vice-President Client Services at PATTISON Outdoor; Martin Poitras, President & CEO at Rouge Media; Farshad Kajouii, GM, Sales & Business Development at Astral; and Lisa Roscoe, Chief Development Officer at OUTFRONT Media.
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.
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