JCDecaux UK has launched The Knightsbridge Tower, a new premium digital location and part of the iconic The Towers portfolio. We are told that it provides a new high-impact channel for brands to reach an affluent audience in the capital and that it strengthens JCDecaux UK’s strong digital presence in central London,
It consists of one 6m x 4m premium portrait screen with excellent head on visibility to traffic travelling on the A4 into Knightsbridge, Belgravia and en route to the world-renowned Harrods. This unmissable location on London’s Cromwell Road, is estimated to generate 1.6 million impressions1 over two weeks.
With the average property price in the Royal Borough of Kensington & Chelsea at £2.2m², this is a prime location for targeting consumers with significant disposable income with residents earning three times the national average3. The borough includes world-famous retail destinations and museums, with shopping being a key attraction.
The Knightsbridge Tower marks the newest location in the powerful The Towers channel in London, which comprises 25 large format premium digital screens. The Knightsbridge Tower is a short drive from the award-winning, sculptural digital canvas by Zaha Hadid Design, The Kensington.
Sky Sports is the launch partner on The Knightsbridge Tower, using the space to promote the new Formula 1 season, in a digital Out-of-Home campaign with Rapport.
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