Adrian J Cotterill, Editor-in-Chief
Talon has announced a North American partnership with Hivestack. They tell us that the combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side platform (DSP) capabilities offers brands and agencies a powerful path to executing outcomes-based OOH campaigns.
Jim Wilson, Talon North America CEO told us “With accelerating growth in both digital and programmatic OOH, we’re investing to make OOH buying as frictionless as possible with self-serve access for our advertisers. Our Hivestack partnership is another milestone in our commitment to making OOH accessible to advertisers in all forms. Whether it’s a traditional managed service or a programmatic approach, Talon is empowering advertisers to unlock its full value by unsiloing OOH through cross-platform brand campaigns that deliver measurable outcomes at scale, from in-home to out-of-home.”
Specifically, the new partnership enables Talon to expand access to OOH for North American advertisers and agencies, and provides efficiency and flexibility through a single point of access to the rapidly evolving programmatic DOOH sector. This partnership further enhances Hivestack’s growing reputation in the U.S. market having onboarded several leading publisher partners in the last six months.
Hivestack’s CEO, Andreas Soupliotis added, “Talon North America has an advanced mindset on how to reach consumers across multiple touchpoints — both outside of the home and inside of the home. We look forward to working with Talon to evolve Hivestack’s capabilities to be able to execute on this cross-channel vision. An additional, important part of the relationship will focus on surfacing Talon’s proprietary audience and measurement solution Ada in the Hivestack DSP.”
This new partnership will incorporate Talon’s OOH data management platform Ada, which will enable Talon to target audiences behaviourally using the Hivestack DSP.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara.
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