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New @StreetMetrics Advisory Board Members

StreetMetrics [1], the leader in third party media measurement for ads on vehicles, announced this week that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board.

Drew Jackson, Founder and CEO, StreetMetrics told us “In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic insights as a core capability; with that in mind StreetMetrics remains focused on our mission to build the next generation of audience intelligence technology for ads on vehicles. These additions to our board help us to amplify this mission and we value the contributions these experts make to the OOH industry. Their role is to provide strategic direction on branding and messaging, share their perspective on successes in their respective industries, as well as guidance on StreetMetrics products ensuring they are aligned with industry best practices and evolve at pace to serve the greater OOH community”.

The newly appointed Strategic Advisory Board members are: –

Founded in 2016, StreetMetrics specialises in measurement for moving out-of-home (MOOH) media: ads on buses, trains, rideshare fleets, taxis, mobile billboards, airport shuttles, bicycles and scooters. The company currently measures moving media in 30 of the top 35 DMAs in the US, Canada, and a handful of countries across Europe, Asia, and Australia. StreetMetrics is the only dedicated third party measurement provider designed specifically for outdoor ads that move, and is committed to bridging the gap between the physical and digital worlds for MOOH marketers.