Seedooh, Australia and New Zealand’s leading Independent Verification Platform (IVP) for Public Space Media, has expanded its offering further, through an integration with recent DOOH market entrant Primo Ads, based in Auckland.
This means that all of Primo’s advertisers and partners will soon be able to receive transparent campaign delivery reporting – with every second of every play, on each of their high quality large format DOOH displays – independently verified by Seedooh, in line with globally accepted standards in data assurance.
Primo Ads launched in November 2020 with high quality displays in key locations in Auckland.
Primo Ads Edward Chang, GM Sales and Support said “As a small, innovative business, we seek efficiency via technology wherever possible and Seedooh’s cloud-based, always on solution for third party verification is exactly what we need to close the loop on each campaign delivery, with absolute transparency. This leaves us more time to spend growing our business, alongside our advertiser partners.”
Seedooh launched back in Australia in 2017, as the world’s first Independent Verification Platform for Out-of-Home. Since then, the platform has automatically verified over 50 billion delivery events, within more than 50 thousand campaigns, using a controls framework aligned with the global best practice assurance standard in non-financial data, SOC 2.
Primo Ads joins LUMO, QMS NZ and Go Media in enabling Seedooh verification for all their customers in New Zealand.
Tom Richter, Seedooh Founder & CEO told us “We’re delighted to be working with Edward and his team to enhance their technology stack and customer confidence. We look forward to growing our presence in New Zealand further, as Primo Ads continue to expand their network.”
Seedooh has also expanded it’s IVP capabilities into Cinema and Stadium delivery verification, offering the same rigid standards and compliance reporting for advertising in Public Space Media.
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